- Effective media marketing
- Positioning your organization
- Creating a distinctive perceptual advantage
- Projecting into the future
- Suggesting alternative strategies
- Watching competing media, organizations and individuals
- Marketing space, airtime (commercial spot) and sites
- Creating awareness/ Announcing a new product or service
- Developing new products
- Modifying existing products
- Expanding the market to new buyers
- Maintaining sales and position
- Establishing foothold in a future new market
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